Last Friday (14), lovers of fashion and style were transported to a universe of sophistication, with the opening of the store pop-up from Dolce&Gabbana collaboration x Havaianas at Shopping JK Iguatemi, in São Paulo (SP).
The event not only marked this exclusive collaboration, but also a vibrant celebration of Havaianas’ union with a relevant brand in the luxury fashion universe.. During the opening day, the public had the experience of tasting Brazilian and Italian delicacies, such as cachaça brigadeiros and Italian soda.
Located on the ground floor of the mall and available until the collab sold out, the store presented the four models from the collection, bringing an ambiance that reflects the characteristics of both brands. The decoration highlights the prints that star in the collection, Mediterranean blue, Sicilian carretto, leopard and zebra, with gold details that give an even more sophisticated touch to the look.
Sold out in less than 48 hours
The launch of the exclusive Havaianas collection in partnership with Dolce&Gabbana marked a historic moment, with all pairs sold out in Brazil in less than 48 hours, further reinforcing the strength of the brand and its potential to generate desire. The success of the collab marks the beginning of a partnership that should continue to delight consumers with style, uniting Brazilian lifestyle with Italian creativity.
The limited edition collection not only captured but also elevated the relaxed and joyful spirit of Havaianas to a new level of sophistication and style globally.
“We are very excited about the reception our models with Dolce&Gabbana have received. Selling out the collection in less than 48 hours in Brazil is a historic achievement for us and reflects the love and loyalty of our consumers. This partnership really captured the essence of both brands, generating a lot of positive conversations in the media and on social networks, and we are extremely proud and excited about what we will create together”, comments Maria Fernanda de Albuquerque, Global Vice President of Marketing Havaianas.
The global launch featured personalities such as Malu Borges, Gabriel Leone, Agnes Nunes, Magá Moura, among others.
“Our goal with such an exclusive collaboration is to increase brand desire and even reach new audiences, these results show enormous success. Now it’s time to continue surprising,” adds Albuquerque.
Starting next week, the pop up store, located at Shopping JK Iguatemi, will be transformed into a gallery with the products on display. The four Havaianas Top models were selected and divided into two distinct categories: “classics”, highlighting timeless prints such as leopard and zebra in black and white; and “icons”, inspired by Italian majolica in shades of blue and white, as well as the vibrant multicolored tradition of the Sicilian carretto.
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Photo: Disclosure/Havaianas
Over the years, Havaianas has transcended its origins as a simple beach flip-flop to become a global icon of style and comfort. This collaboration demonstrates its unique ability to reinvent itself and attract new audiences, including the most demanding luxury fashion consumers. The rapid and comprehensive success of the exclusive collection not only reinforces the brand’s leading position in the global market, but also reinforces its commitment to innovation and design excellence.
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