From June 20th to 23rd, the event features debates on mental health, musical diversity and performances by artists from all over Brazil.
In its eighth edition, the Women’s Music Event (WME), the biggest event focused on female protagonism in the world of music in Brazil, whose conference is established on the calendar as one of the most important in the country, taking place from June 20th to 23rd. Its program is already complete, with tables and workshops on the most diverse topics such as weather at musical events, festival saturation, mental health and career breaks and Olho no Olho for artist pitches. The shows curated styles ranging from classical music, through midstream, rap, to pagode, with artists from the North, Northeast and several states in Brazil. The guiding theme of the year is Joy Of Missing Out (JOMO), delivering humanization, quality networking and peace of mind for the public.
Miss Tacacá (Photo: Disclosure/WME)
Check out the full schedule below:
June 20th, Thursday
Deezer Presents – Opening Party
> Dashboard: Chat with the creators of WME — Monique Dardenne and Claudia Assef
> Dashboard: It’s the musicians’ turn: the growing (and necessary) demand for female instrumentalists
Guests: Lana Ferreira, Mônica Agena and Natália Ferlin
Mediation: Claudia Assef
> Shows: Julia Mestre + DJ’s Paulete Lindaselva and From House to Disco
June 21st, Friday
Conference Schedule at the Mário de Andrade Library
> Auditorium:
> 11 am > Opening of accreditation
> 11:30am to 12pm > Official Opening: Creators Claudia Assef and Monique Dardenne talk about the programming and concept of Joy Of Missing Out (JOMO)
> 12pm to 1pm > Mina Bem Estar presents: Your Grandmother Also Enjoys — Sex in adulthood
Guests: Marta Crioula (Vozes Mulheres 50+), Silvia Ruiz (Creator and Columnist UOL) and Neon Cunha (Matron of Casa Neon Cunha)
Mediation: Lia Bock
> 14h40 às 15h > WME Shorts: The (re)existence of original peoples in the context of contemporary indigenous music produced in large cities
Guest: Brisa Flow
> 4pm to 5:30pm > Q&A with WME Godmother, Tulipa Ruiz
Mediation: Claudia Assef
> Sala Oval:
> 13h às 13h20 > WME Shorts: Plan B: a bad idea is an idea that cannot be changed; tips and tips on how to overcome obstacles on the music journey.
Guest: Leca Guimarães
> 1:30 pm to 2:30 pm > Heineken It presents: Black culture as a trendsetter
Guests: Adriana Barbosa (Feira Preta), Carolina Monteiro (Heineken marketing coordinator), Sara Loiola (Festival Yalodê)
Mediation: Luana Ribeiro (Casa Lab)
> 3pm to 4pm > Digital music market x-rayl: robots inflating plays, low amounts paid by platforms, legislation and new market players
Guests: Verônica Pessoa (The Orchard), Julia Braga (Som Livre), Iasmine Amazonas (OneRPM)
Mediation: Dani Ribas (Sonar Cultural/ID_MUSIQUE/Mídia Ninja).
> 5pm to 6pm > Billboard Back2Back presents surprise artists
Guests: surprise artists
Mediation: Débora Miranda (editor in chief of Billboard)
> Workshops
> 1pm to 2pm > UBC Presents: A chat about composing lyrics and arrangements, with singer and songwriter Josyara
Facilitator: Josyara
> 4pm to 5pm > Som Livre presents: How More Women Artists Can Boost Their Music Careers
Guests: Karen Cavalcanti (label marketing manager), Sylvia de Sá (digital sales manager)
Mediation: Pollyana de Moraes (communication manager)
> Heineken Space inside the Mário de Andrade Library:
> 4pm to 4:30pm > Eye to Eye – A more humanized speedy meeting format (activity with prior registration)
Participation: Simone Marçal (Formeus), Luciana Simões (Festival BR135), Ana Morena (Festival DoSol), Michelle Cano (Festival Coma)
> 17h30 > Happy Hour: Open Heineken, Open Mic and DJ Miss Tacacá
*Entry only with conference wristband
> Free shows at Praça Dom José Gaspar (next to the library):
> From 6pm > Amanda Magalhães and Juliana Linhares feat. Josyara
June 22nd, Saturday
Conference Schedule at the Mário de Andrade Library
> Balcony:
> 11am to 12:30pm > Brutal Fruit presents: brunch with pagoda
Guests: Pagode da Dessa and Fernanda Paiva
> Auditorium:
> 12:30 pm to 1:30 pm > From podcasts to short videos: How to stay up to date with updates and masterfully use multiformat platforms
Guests: Ana Leguth (Hervolution/Kondzilla), Helen Ramos (Hel Mother), Renata Gomes (Virgin Music Group)
Mediation: Sandra Jimenez (Youtube)
> 1:30 pm to 2:30 pm > The saturation of the Festivals market: with high artistic production costs and increasingly difficult funding, the musical entertainment market is showing signs of swelling and may be about to explode. What would be the solution in the medium term?
Guests: Suyanne Keidel (Casa Natura Musical), Nicole Balestro (Balestro Co), Ana Garcia (Molotov Cocktail)
Mediation: Ana Morena (Festival DoSol)
> 3pm to 3:20pm > WME Shorts – Nortear: a look at the musical relevance of the Northern region of Brazil versus the erasure in major cultural events Presentation: Aíla (Artist/Festival Mana)
> 5pm to 6pm > Cancellations and pauses in artists’ careers: Burnout, anxiety, self-control and the mental health of artists
Guests: Eliane Dias (Businesswoman CEO Boogie Naipe/Lawyer), Malu Barbosa (Liga), Gabriela Pompermayer (Lets Gig)
Mediation: Karol Pelissioni
> Sala Oval:
> 12:30 pm to 1:30 pm > Selo Igual Presents: A portrait of the female presence in live events and in the distribution of copyrights.
Guests: Isabel Amorin (ECAD superintendent), Thabata Lima Arruda (researcher), Vanessa Schutt (UBC)
Mediation: Luciana Adão (Oi Futuro)
> 2:30 pm to 3:30 pm > Events and weather conditions: How is it possible to predict, prevent and mitigate the effects of extreme weather in events
Guests: Camilla Visibeli (Tempo OK technology in Meteorology), Leca Guimarães (DCset), Letícia Frungillo (Let’s Produções/WME)
Mediation: Luciana Adão (Oi Futuro)
> 3:30 pm to 4:30 pm > Discography with Duda Beat
Mediator: Sarah Oliveira (Presenter and Communicator)
> 4:30 pm to 5 pm > Zuri Quarteto Show: From classical to popular, with the traditional string quartet from Espírito Santo
> Workshops:
> 1:30 pm to 2:30 pm > Creative direction: art, craft and audiovisual industry — methodology for creating audiovisual pieces and overcoming challenges that arise in the materialization of shows and clips that exceed the limits of imagination.
Facilitator: Nídia Aranha
> 3pm to 4pm > MusicPro Presents: What are montages and how this new creative bias has been impacting the market, such as: MTG Who doesn’t want it is me – Seu Jorge and DJ TOPO
Facilitator: Brenda Espasandin
> 4:30 pm to 5:30 pm > Abramus presents: Melodies and Rhymes – The reasoning behind Rap – With insane flows and lots of improvisation, the incredible Iza Sabino and Ashira will show you everything about rhymes!
Facilitators: Iza Sabino and Ashira
> Heineken Space inside the Mário de Andrade Library:
> 4pm to 5pm > Eye to Eye – a more humanized speedy meeting format (activity with prior registration)
Participation: Luciana Adão (Oi Futuro), Katia Abreu (Virada Cultural), Ana Garcia (Molotov Cocktail), Priscilla Delgado (Instituto Mirante/Ceará)
> 17h30 > Happy Hour: Open Heineken, Open Mic e DJ Carol Tucuju
*Entry only with conference wristband
> Free shows at Praça Dom José Gaspar (next to the library):
> From 6pm > Bia Ferreira + Cynthia Luz
June 23rd, Sunday
Closing at Casa Natura Musical
> Shows: Brisa Flow, Tulipa Ruiz and Thaís Macedo
Women’s Music Event (WME) – 8th Edition
Data: June 20th to 23rd
Heavy House – June 20th, Thursday
Address: Rua Benjamin Egas, 297 – Pinheiros
Time: from 6pm
Prohibited: R$40,00
*Entry with ticket presentation or sale on the spot (subject to capacity)
Mário de Andrade Library – June 21st and 22nd, Friday and Saturday
Address: Rua da Consolação, 94 – República, São Paulo – SP
Time: from 11am to 6pm
Prohibited: tickets from R$60.00
Dom José Gaspar Square – June 21st and 22nd, Friday and Saturday
Address: Praça Dom José Gaspar – República, São Paulo – SP
Time: from 6pm
Prohibited: free
Casa Natura Musical – June 23, Sunday
Address: Rua Artur de Azevedo, 2134 – Pinheiros, São Paulo – SP
Time: from 6pm
Prohibited: free entry with ticket collection via WME Instagram
17.06 | 2nd batch of tickets, 12pm
20.06 | 3rd batch of tickets, 12pm
23.06 | Tickets at the box office from 5pm
Complete passport: R$ 140.00 + taxes
Digital Passport: R$60.00 + taxes
Tickets available on the platform Sympla
*Cover photo by Dani Ferreira
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