The brand will feature two exclusive drinks and spaces for photos such as JackStage and Mr. Jack’s armchair
Jack Daniel’s announced that it will once again be the official whiskey of Best of Blues and Rock.
With two drinks developed exclusively for the festival and interactive structures for photos, such as JackStage and Mr. Jack’s armchair, the brand wants to reinforce its relationship with the musical universe.
“Mr. Jack loved music and had his own band. The relationship between music and Jack Daniel’s is at the root of the brand, from the legendary Sinatra, through great rock stars and even contemporary singers, going strong for over 150 years. We are We are confident that JackStage will encourage people to live with courage and authenticity, making the most of the moment”, said Mariana Visconde, Jack Daniel’s Brand Manager in Brazil.
The bars will be stocked with drinks prepared with Jack family beverages, such as Jack & Coke, Jack Honey & Lemonade, Jack Fire & Ginger, Jack Apple & Tonic and Maracujack.
Furthermore, the public will be able to try Jack & Blues, which includes Jack Daniel’s Old N7, Coca-Cola and cherry syrup; and Jack & Rock, prepared with Jack Daniel’s Old N7, coffee and honey and lemon syrup.
Anyone in the VIP area will also have access to the brand’s special and exclusive bar.
