The piece “There’s a MRV apartment for you” has as its motto the phrase “Whatever your dream, there’s an MRV apartment for you”
MRV announced the launch of a campaign that aims to reinforce the company’s objective of contributing to the dream of owning a home.
The play “There’s a MRV apartment for you” has as its motto the phrase “Whatever your dream, there’s a MRV apartment for you” and features 30″ and 15″ films, produced in real apartments located in a company development in the Morumbi neighborhood, in São Paulo.
The concept also aims to demystify the understanding that apartments that fit the conditions of the Minha Casa, Minha Vida program would have limited possibilities.
“Our goal is to connect with the customer in an authentic way, reinforcing the commitment to offering affordable, quality products that suit the most varied desires of customers who aspire to own their own property. The idea is for the campaign to last longer , with several developments taking advantage of the concept ‘There’s an MRV apartment for you'”, explained Aléxia Duffles, marketing director at MRV&CO.
The films must be broadcast on open TV, performance actions, activations at events and various digital media platforms and social networks, including a series of publications on MRV’s official TikTok channel. For the future, the inclusion of OOH and radio formats is planned.
