The brand also has new marketing activations
The Inner Circle underwent a visual redesign and adopted different communication to attract even more interesting and authentic people to its hub.
Created by the Inner Circle internal team, with predominant black and white, and visually inspired by journalistic communication, the new concept allows the brand to explore new territories beyond meetings and relationships.
The company increased marketing investments by 16% for the next quarter, allocating 64% to influencer marketing in order to create an identity and persona for members who promote their community.
“For us, meeting someone has to be more than simply accessing the app, liking a photo and chatting. We want to enhance connections, on and off screen, between unique individuals. That’s why our new visual identity and activations are based on editorial communication and research with our members, placing Inner Circle users at the center of our strategy and business”, says Ramone Gigliotti, marketing manager for Brazil at Inner Circle.
The brand has also invested in different actions that connect with the network’s members and that are considered important for those looking for something new within gastronomy, mixology, travel and places, with the promotion of experiences such as Secret Sessions, the cinema specials with Mubi, as well as other exclusive events for those who belong to the community.
In addition, Inner Circle will feature, for the first time, DOOH ads spread across São Paulo, placed in strategic regions to attract new profiles to the application.
(Credit: Photo by Artem Beliaikin on Unsplash)
