The brand also has a redesign of its logo and a change of slogan
Netshoes presented a new positioning, including the redesign of the logo and the change of the slogan to “go at your own pace”. The changes mark a new step towards an expanded product portfolio, to serve practitioners of all sports and for those who wish to use sport as a style item.
“The customer already recognizes us as a shopping destination for sports, we are the first brand souvenir in the category and, to our surprise, we are now also among the main fashion souvenirs. This recognition is related to people finding more and more comfort in their daily lives when using sports products, which have become a trend and dictate fashion. This is what we call sportstyle and we see it now invading all places. our relationship with these customers”, explains Graciela Kumruian, CEO of Netshoes.
The movement positions the company in a new sports proposal, focusing on respect for each person’s rhythm. The strategy adds new elements to the relationship with the consumer by bringing more content, influence and proprietary events to the sport. In terms of branding, this concept is reflected in the new logo, which uses modern attributes that demonstrate the company’s preparation for the future.
“Needs are individual, each customer has their own way, their own rhythm. We want them to find more at Netshoes than just products. Here, they will have a community, a new brand that prepares us for the future”, says Rafael Montalvão, director of company marketing.
