Signed by Graphene by IPG, the piece uses good humor to communicate and celebrates the brand’s entry into TikTok
Latam announced the launch of a campaign that invites people to take a “holiday vacation” and which aims to reinforce the benefits of the company’s marketplace.
Created by Graphene by IPG, a structure that exclusively serves Latam and which in Brazil includes the agencies WMcCann and MRM Brasil, it uses good humor to show that the most difficult thing about vacation is coming back from it.
“We have an ecosystem that offers advantages to passengers that go far beyond airline tickets with competitive prices. Today, it is possible to access latam.com and create a complete trip, with packages, accommodation, car rental, travel insurance, all in one place. And our biggest differentiator is the accumulation of points in each purchase, bringing the customer closer to taking more dream trips”, explained Gregório Meireles, head of Digital at LATAM Brasil
The communication relies on a 360º media strategy (open TV, portals, social media and out-of-home) and marks Latam’s debut on TikTok.
