“Rio Grande is Beautiful” has a video manifesto, a guide with destination recommendations and social networks
Kempinski Laje de Pedra Hotel & Residences launched the institutional campaign “O Rio Grande é Beautiful”, in yet another effort to revive tourism in Rio Grande do Sul, especially in the Rio Grande do Sul mountains.
A series of actions present unexplored beauties and places in the region in order to inspire visitors to resume their travel plans. “Our objective with the campaign is to remind people how magnificent our region is. And that despite what we’ve been through recently, we are ready to welcome everyone with the usual hospitality and impeccable infrastructure”, explains José Paim, partner at Kempinski Laje of Stone.
The campaign began with a video manifesto released on the company’s social networks, celebrating flavors, aromas, colors, refuges and nature. A special filter on Instagram also encourages the participation of brand influencers who will help spread the message across the country.
The public will be invited to discover and explore new destinations in the region through the website, which includes a quiz. After answering the questionnaire, an email will be sent with a special destination guide. The content is the basis for the books in the “Destinos” trilogy, which will be released in July.
Some of these locations are settings for videos in the web series “Explore o Único”, produced by Kempinski Laje de Pedra and published on YouTube. Consisting of nine episodes in total and distributed over four seasons, the web series presents the public with the best of the region.
