A Association of Advertising Professionals (APP) – Regional SC announces the unprecedented holding of Fest’UP (University Advertising Festival) Florianópolis edition, the most important national event aimed at connecting university students and advertising and communication professionals. The event will be held on August 23rd at Senac – Florianópolis, located at Rua Silva Jardim, 360. Registration is limited and is open until August 22nd.
Promoted for 34 years by APP Brasil, Fest’UP promises a day full of learning, thought-provoking discussions and valuable insights that will boost participants’ careers. Among the confirmed speakers are Eduardo Simon (Agência Galeria), Brisa Valença (Droga5) and Luiz Lara (CENP and Lew’Lara/TBWA). The event will cover several areas, including advertising, marketing, management, audiovisual, journalism, information technology and creativity.
Giovana Pavei, regional director of APP SC, highlights the unprecedented importance of the event in the region and anticipates a program rich in inspiring talks, workshops and workshops, and discussion panels that will enrich the professional lives of participants.
(Photo: Disclosure/ APP Brasil)
“I participate in APP Brasil’s Fest’UP every year and I believe that the training promoted by this event is crucial for our industry. Holding this edition in the region and encouraging the exchange of knowledge between local and national professionals represents a significant advance. Fest’UP Floripa has everything to be a milestone in the training and development of new professionals in the area of communication, providing unique learning and networking opportunities, says the regional director.
For Silvio Soledade, president of APP Brasil in his second term, Fest’UP, which this year celebrates its 35th anniversary, is expanding its reach with regional editions.
“We are excited to hold the first edition in Florianópolis. This initiative increases the participation of young talents and reinforces the importance of Santa Catarina in the annual calendar of communication events. Promoting training and the exchange of knowledge between local and national professionals is essential for our industry. Each year, APP Brasil’s Fest’UP reaffirms its crucial role in training and developing everyone who works in our industry”, said Soledade.
Fest’UP Floripa’s programming includes lectures, panels and workshops on various areas of the communication ecosystem. Participants will have the opportunity to explore topics such as Creativity, Artificial Intelligence, ESG, Design, TV 3.0, Multiplatform Radio, as well as topics on data, outdoor media and influencer marketing.
The event has the support of ACAERT, Grupo NSC, Extreme Reach, Senac SC, SINAPRO SC, ANAMID SC, Epic, Favreto, Sinfônica and Happening Aqui.
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Fest’UP (University Advertising Festival) – Florianópolis Edition – SC
Date: August 23, 2024
Opening hours: 9am to 7pm
Location: Senac | Rua Silva Jardim, 360, Centro – Florianópolis (SC)
Tickets: Register at official event website
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