Brand campaign, which brings Viviane Araújo and other women from the community, has as in the digital environment
For the second year in a row, Carnival was postponed due to Covid-19. But with the aim of showing that the real beauty of this party is in the people, Vult and GRES Salgueiro closed a partnership.
As part of its positioning of praising peripheral culture, the brand put the women of the Salgueiro community who live Carnival and for Carnival in the spotlight. Vult will highlight the trajectories of these professionals in a digital campaign, which begins with the video “The Beauty of Carnival Far Beyond the Avenue”.
In it, great protagonists in the history of Salgueiro, such as the “Queens of the Queens” Viviane Araújo, the dancers, seamstresses and many other women, give voice to their love for the school, making room for the pride stories of the entire community.
In addition to content pills on social networks and digital pieces, Vult will work with the school in professional training actions for the community, forming the first class of makeup artists and manicurists in Salgueiro through the 220 Vults project, a platform that promotes initiatives to inspire beauties and accelerate the process of transforming society through professionalization.
