Created in conjunction with Design Bridge and Partners, the brand has a fluid and organic visual identity
Vivo and Auren announced the start of operations of GUD Energia, a joint venture created to capture the opportunities generated by the opening of the free market. With a focus on selling customized renewable energy solutions throughout Brazil, the new company arrives to act in a consultative manner, with products and services to simplify the way of contracting energy, offering up to 30% discount on the energy bill.
The start of operations also introduces the GUD brand, created in conjunction with Design Bridge and Partners, the WPP Group’s branding agency. The name is inspired by the phonetics of the word “good” in English. Likewise, the visual identity features fluid, organic and clean forms, alluding to renewable energy.
