In addition to the surfer, the brand brings together Pitty, Karen Jonz and Mari Palma to reinforce its new positioning
Buser announced surfer Pedro Scooby as the company’s ambassador, with the aim of reinforcing the new positioning presented recently.
In addition to Scooby, the brand maintains partnerships with 10 other influencers, with different profiles, such as singer Pitty, skateboarder Karen Jonz and journalist Mari Palma.
Accompanying the new signature “Your path matters”, the action reinforces the importance of authenticity and non-conformity when following one’s own path.
The strategy includes the campaign, which is running on TV and digital media, and specific content from influencers for Instagram and TikTok, focusing on the brand’s three pillars: smart travel, human travel and democratic travel.
The central concept of the campaign is the power of choice, placing the traveler as the protagonist. Scooby reinforces the idea through the connection between his career as an athlete and the brand’s main messages.
“We have a strong history with sport. We have already sponsored football teams in Rio and Minas Gerais, in addition to supporting championships. This will continue to be one of the brand’s territories, but the idea is to seek out more insurgent sports, such as surfing and skateboarding , which have a history of challenging the status quo, just like Buser. Hence the choice of Scooby as an ambassador. In addition, we will explore other fronts, which speak very well to the essence of the brand, such as music, entertainment and, of course, travel”, says Luiz Benício, revenue director at Buser.
The partnerships began alongside the rebranding campaign and will continue over the next few months. Throughout the campaign, each influencer will bring a unique point of view about their choices and paths taken, relating them to the brand’s benefits.
Singer Pitty will explore the human pillar and skateboarder and musician Karen Jonz will work on content exploring the democratic pillar. Journalist and presenter Mari Palma will represent the intelligent pillar of the campaign.
In addition to them and Scooby, the action will also feature influencers Mari Broggi, Pedro Calais, Duda Ianuzzi, Jeska Grecoo, Gabi Mazetto, Viajantes app and Oz creates.
