Film was signed by BETC Havas and digital strategy by Peppery
Made in partnership with BETC Havas and Peppery, the new Vanish campaign seeks to reinforce the benefits of Vanish Oxi Advance.
In the film, Rafael Portugal presents Vanish as the solution to the problems portrayed by the protagonists with a background of several pieces of clothing being washed.
The video airs on open and closed TV and shows different profiles of families in everyday situations, representing the brand’s different audiences.
The digital strategy was in charge of Peppery, which created an ecosystem with digital pieces, content for the brand’s networks and movies for YouTube.
Datasheet:
Client: Vanish
Product: Pink Powder Oxi Advance
Agency: BETC Havas
CCO: Erh Ray
CBO: Daniel Jotta
Creative Director: Laura Azevedo
Creation: Fabio Noremberg, Ignacio Carelli
Brands & Business: Heloisa Figueiredo, Caio Bottan, Juliana Ramos and Victor
Fernandes
Channels & Engagement: Jairo Soares, Veronica Pirajá, Luccas Athayde, Camila Felix, Karla
Steffens, Edimilson Diniz, Bruno Medeiros, Stephanie Osele and Mateus Dias
Estratégia: Agatha Kim, Andre Sinkos, Nneamaka Edum
Producers: Anna Ferraz, Juliana Arantes, Bibiana Oliveira and Leticia Almeida
Graphic Production: Gilmar Souza
Image processing: Arizona
Final art: Marcio Brusaferro (Frita)
Digital Strategy Agency: Peppery
CCO: Daniel Groove
Creative Director: Gilberta Rabaça and Fábio Miki
Creation: Fernanda Vallim and Carolina Cunha
Attendance: Monica Di Pierro and Maria Amélia Soares Reis (Mamé)
Strategy: Henrique Rojas and Gabriel Quadros
RTVC: Fabiana Mendes
Producer: Rebolucion
Stage Director: Guilhermo Sartori
Director of Photography: Fernando Bertolucci
Executive producer: Ciro Cesar Silva
Producers: Paula Soares and Fabiana Gimenez
Line producer: Alexandre Mancen
Production Coordination: Larissa Luise Tiago Poleto and Sarah Moura
Production Direction: Production Couple
Director: Art: Denis Netto
Post Coordinator: Rafael Hernandes
Finishers: Murilo Moura and Daniel Amaro
Editing: Jon Kadocsa
Color: Cassi Umetsu (The End)
Post Production: The End Post
Photo Still and memes: Marcos Lopes
Photographic Shooting and Meme Capture
Photos and memes: Marcos Lopes
Photo Assistant: Marcos Alonso
Photo Production: Stela Pardine
Camera Assistant: Carlos Taparelli
Treatment Photos: Sandro Sotto
Audio producer: Hefty
Assistance: Debora Carvalho, Daniella Cabaritti
Musical Production: Edu Luke, Cris Botarelli, Otávio Cavalheiro, Celso Moretti,
Rud Lisboa and Tuco Barini
Coordination: Larissa Durante and Susi Rodrigues
Client approval: Sandra Arango, Daniella Rodrigues, Andre Andrade Santos and Karen Novaes Silva
