A Vanish is back in São João de Pernambuco in 2024. The number 1 stain remover brand in Brazil will be present at Carvalheira na Fogueira for the second consecutive year, activating its event platform ‘Vanish Salva o Meu Lookinho’, in addition to making its debut in Caruaru, considered the biggest São João festival in the world.
At Carvalheira na Fogueira, Vanish brings back the Ferris wheel that was a success last year. It will once again be the most visible point of the party, attracting attention with lights in the brand’s characteristic pink color and surrounded by a giant scenographic structure, which will give those present the unique experience of being inside a washing machine.
Furthermore, the brand brings something new: a 360º video booth where people can record their looks and have the video available to post with a personalized frame. The video is also shown on an LED screen outside the cabin.
Photo: Disclosure/ Vanish
In Caruaru, the brand will have touchpoints for distributing product samplings to consumers. The São João de Caruaru festival lasts 72 days in 2024 and is expected to receive more than 4 million people until June 29th, injecting around R$700 million into the local economy. According to data from the Ministry of Tourism, the São João festivities generate more than R$1 billion in the Northeast region alone.
“The São João period is very significant for northeastern culture and we want to be present contributing to the experiences of people who go through the events. With our event platform, Vanish Salva o Meu Lookinho, we want consumers to be sure that they can enjoy the event, eat and drink what they want without worrying about stains on their clothes, as Vanish is an ally to solve problems. problem”, declares Ana Paula Tintim, head of Marketing at Vanish in Brazil.
The brand will also have a digital presence during the São João festivities. The character Cami, the t-shirt, created by the brand during Carnival to enjoy the festivities, returns with everything to the June festivities and will show how it is possible to enjoy the ride with your favorite look. without worrying about stains. In total, there will be five videos of Cami enjoying the parties.
Carvalheira na Fogueira takes place on June 22nd at the Hotel Monte Castelo, in the city of Sairé, in the interior of Pernambuco. Tickets are now on sale. The lineup includes names like Nattan, Henrique & Juliano, Guilherme Dantas, among others.
São João de Caruaru has an extensive program until June 29th and is free. Among the attractions confirmed for São João’s biggest stage, Pátio de Eventos Luiz Gonzaga, are Joelma, Luan Santana, João Gomes, Solange Almeida, Limão com Mel and Roupa Nova.
Mirante da Garoto has an unprecedented view of the festivities in Caruaru
To make the São João festivities in Caruaru (PE) even more unforgettable, the Boythe event’s official chocolate brand, will exclusively feature the ‘Mirante UAAAU Garoto’, an unprecedented activation suspended in front of the main stage, where it will be possible to enjoy São João for 10 minutes at a height of 12 meters, with a spectacular view to take photos, as well as tastings of Garoto chocolates and a printed photo of the WOW moment at the viewpoint.
To enter the viewpoint, you must generate a ticket on the Sympla website for free. Every week a new link will be made available with scheduling for the sessions that take place with 20 minute intervals between each one.
“The Mirante UAAAU Garoto is a way of showing that with Garoto any legal intervention in São João can become even more ‘WOW’, taking advantage of all the irreverence and authenticity of the brand to connect and surprise the public”, highlights Thais Papa, manager of Garoto Marketing.
The activation will be available to the public throughout Saint John’s Day, until June 29th, starting at 7pm and ending at 1am.
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Photo: Disclosure/Garoto
Service
UAAAU Garoto Lookout
Date: until June 29, 2024
Time: 7pm to 2am
Location: Casa Petra | Av. Aratãs, 1010, Moema – São Paulo (SP)
Tickets: Free entry by appointment at official event website
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