O Nonstopwhich underwent a rebranding process at the end of 2023, presents ‘SemPa’, its new mascot, which was born with the proposal to modernize the tone of voice used by the company on its TikTok profile, bringing the brand’s relationship with the young audience and as a playful reinforcement of the digital strategy behind the entire product portfolio of one of the largest mobility ecosystems in the country.
Fully aligned with the slogan ‘You are free on the move’, used by the brand in its new positioning, SemPa brings in its luggage a bit of the stories of the more than 7 million tags that the brand has spread across Brazil. The mascot goes beyond the limits of the car’s windshield and will take to the networks and the streets in a series of actions, which will interact with current trends on TikTok, through a modern tone of voice and an attentive look at people’s daily lives. who drives, in addition to physically appearing in spaces and events, when customers least expect it.
Behind the guiding concept of the new mascot, the company defined a light and relaxed personality as the central element. SemPa’s launch plan included the announcement of a vacancy for the company’s new mascot on the professional social network LinkedIn, a shooting in São Paulo and a partnership with influencers and employees of the company itself.
“The idea of creating a brand ambassador speaks very naturally to our proposal to talk to a diverse audience, from young people, who were born digital natives, to long-time customers. SemPa brings a layer of modernity to our tone of voice and helps us to communicate, in a light and fully tuned way, with the language of networks, the full potential of Sem Parar’s broad portfolio of services and solutions”, explains Catharina Donato, manager of Marketing at Sem Parar.
Check out the video about the birth of the Mascot.
And as there is a lot of news, no one better than SemPa himself to tell, in his first exclusive interview, a little more about his next challenges as the new mascot of the Sem Parar mobility ecosystem.
• SemPa for SemPa:
I was born here in São Paulo, but I have a special corner in every part of Brasilzão. I’m excited, full of energy and I’m always ready to hit the road on holidays, hang out with the crowd and hit the drive-thru.
• What is the origin of your name?
Ah, so, my name is inspired by the Sem Parar brand, the one that leaves you free to move around.
• Where do you live?
I don’t have a fixed location, I’m always on the move in the city, in the countryside, on the beach. If you have a good destination, just call and I’ll be there, take my car and leave!
• What’s your favourite food?
I try to eat properly, but sometimes I get that hunger to eat something delicious, you know? Then I can’t resist and go to the drive-thru, pay with my Sem Parar and get my snack without stress. It’s practical, quick and the food is delicious!
• What do you like to do in your free time?
I enjoy having new experiences and getting to know different places. There are days when I feel like hanging out at the mall, but there are weeks when I just want to be cool. Show, theater or beach? Just tag me and I’m in! #SouDesses.
• What is your favorite time of year?
I think each season has its own charm, you know? In January it’s the beach, there’s no way around it. In autumn, I enjoy theater or a little show. In that cold July, I like to travel and try different foods. And in spring, I’m already thinking about hanging out in the parks. Yes, my year is full, I won’t stop for a minute! haha
• How do you like to dress?
Ah, it depends on my mood. There are days when I’m in a casual mood, there are days when I wake up wanting to look more dressed up. For me, the important thing is to be stylish and comfortable.
• Do you play any sport?
Maintaining that little body isn’t easy, you know? I’m always moving. I like cycling on Paulista, running on Barra beach, roller skating in Mineirão… If I’m in the mood, I’ll still take a trip to Minhocão. #ShapeTaVindo
• What can’t be missing in your travel bag?
My tag Non Stop, OBVIOUS! And the basic kit for every trip: cell phone, headphones and my sunscreen. With everything ready, just hit the road in #FreeMode to anywhere.
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