Leonardo Araujo was director of corporate communications at Publicis Groupe
Journalist Leonardo Araujo launches the C4V3 agency this week, created to be a bridge between communication companies and press vehicles. The agency was born with the proposal to tell stories aligned with the values of each business.
According to Leonardo Araujo, founder of C4V3, the agency is committed to opening paths in the press for businesses that deserve to be heard, but that until now have not found space in major media outlets.
“Each company has a unique and valuable story to be told. At C4V3, we are working so that ‘tomorrow is not just yesterday with a new name’, as our motto suggests. And it’s not enough to make a difference in the world, we need to communicate this”, concludes Leonardo Araujo.
With experience in the corporate communications sector, Leonardo Araujo brings with him a long track record. Previously director of corporate communications at Publicis Groupe, he led teams responsible for advertising for clients such as Honda, Bradesco, Nestlé, Heineken and Disney.
He also worked at the Giusti and Image 360 agencies, in addition to holding leadership positions in advertising trade vehicles where he covered important festivals in the market, such as Cannes Lions and El Ojo.
