Products contain ingredients that awaken sensations such as energy, refreshment, joy and relaxation
O Boticário announced the launch of a collection of “Dijante Mente 2” from the Sophie and Quassar Next lines, which aims to promote conversations about mental health and the physical and emotional well-being of children and adolescents.
Made for Children’s Day, the line features products inspired by animation, with emotions translated into products, as well as educational content regarding the expression of feelings.
The items, which arrive in stores in September, are formulated with selected ingredients to awaken feelings of well-being, energy, refreshment, joy and relaxation.
The line includes items designed for a complete hygiene routine with 10 products, including three cologne options, air freshener, liquid soap, moisturizing lotion, roll-on deodorant, thermal protection leave-in, a toiletry bag and the Mapa book of Emotions.
“We are embarking on a journey of building olfactory memories, based on advanced neuroscience studies and the emotions of Disney and Pixar’s ‘Inside Out 2’. By creating this line, we seek to bring children a rich sensory experience that not only awakens affective memories, but also contributes to healthy emotional development, through fragrances that evoke different feelings”, said Paulo Roseiro, Executive Director Beauty Categories at Grupo Boticário.
At the film premiere, which took place on June 15th, at Shopping Eldorado, in São Paulo, the brand offered sensory experiences for guests, so that they could connect with their emotions, through the sense that has a direct relationship with the processing of feelings and with the storage of memories and memories, the sense of smell.
Furthermore, those present had the opportunity to see the products first-hand and smell the fragrances, anticipating their desire to purchase for the launch that takes place in September.
