With a piece signed by WMcCann, the agreement includes the brand’s presence in squeeze bottles, massage bags, refrigerators, coolers and more
TNT Sports Drink is the new sponsor and official sports drink supplier for professional football, youth teams and other teams at Clube de Regatas do Flamengo.
The announcement, mediated by Monday Marketing Esportivo, was made from a video on the official accounts of the Rio de Janeiro club on social media and starred by Pedro Guilherme, number 9 of the red-black team.
“We are very happy and honored to announce the partnership with Flamengo, one of the biggest clubs in the country and recognized worldwide. In addition to allowing us to significantly expand our presence among the main football clubs in Brazil, we will be able to prove the quality and effectiveness of our products, contributing to the better performance of the club’s athletes”, stated José Luiz Sinti, Sponsorships Manager at Grupo Petrópolis.
In addition to the video, the campaign signed by WMcCann will also feature digital media, promotional actions and the presence of a squad of influencers made up of sports athletes.
On social media, the brand will use Fake out of home (FOOH) technology to simulate an activation and, for the second half of the year, an action will be carried out at the Flamengo Training Center with a friendly match that will bring together great club idols and guests.
With the sponsorship, the brand will be printed on squeeze bottles, massage bags, refrigerators, coolers, towels, thermal bags, field materials and in online activations created with the men’s and women’s football, basketball, swimming, artistic gymnastics, judo, canoeing, rowing, artistic swimming and water polo.
“The use of TNT Sports Drink by Flamengo athletes as a supplement to replace nutrients should serve as an inspiration for all those who practice some type of sport, even in their free time, and to know that this product was endorsed by their idols on the field, on the courts and in the pools”, added Livia Bassi, Marketing Manager for the TNT brand.
