After 9 years in the field, the NWB e Fred Bruno announce the end of the presenter’s beautiful cycle on the Desimpedidos team. The partnership is marked by many achievements inside, outside and far beyond the four lines of the pitch: Supercopa Desimpedidos, Desafio do Fred, Vai Pra Cima Fred, Fred +10 and historic meetings with icons of the sport such as Pelé, Cristiano Ronaldo and Marta, in addition to of three World Cups representing the Brazilian fans and the millions of fans of the Desimpedidos channel.
“It was thanks to NWB that I was able to achieve big dreams in football. We are ending this cycle at Desimpedidos with a story that makes me very proud. We came together as two powers, both because of my growth on the internet and because of everything that NWB represents as a brand, we were able to build one of the biggest sports channels in Latin America. I will be eternally grateful that NWB gave me the opportunity to be part of this team all these years”, comments Fred Bruno.
Before the final whistle blows, the ball will still roll at Desimpedidos with a special program for the farewell, which runs until the end of June. It will be a marathon with special content on the Desimpedidos networks, including lots of reviews and celebrations of Fred’s career at Desimpedidos.
“Fred arrived at Desimpedidos at the age of 25, revealed through a contest with our audience, and throughout his career, we watched and encouraged him to grow professionally and personally, win over his audience, make dreams come true and even become a father! We grew up together too, wearing the same shirt and playing side by side. It is part of the virtuous cycle, a natural trajectory from the end of a chapter to new ones that will emerge. At NWB, the microphones, cameras and fields are always open, for our eternal number 12”, says Antonio Abibe, CEO of NWB, parent company of Desimpedidos.
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