The initiative continues the company’s activities in entertainment tourism and corporate events
Minascentro and Arena Hall, in Belo Horizonte, will be renamed BeFly Minascentro and BeFly Hall, respectively. The tourism company signed the contract to assume the naming rights of the spaces, continuing its activities in entertainment tourism and corporate events.
“The action was designed to strengthen the BeFly brand, create marketing opportunities and strengthen ties with the BeFly community. We are an innovative company and the entertainment segment is something we are investing in”, says Renata Maluf, marketing director at BeFly.
Located in the Center-South region of Belo Horizonte, BeFly Hall is an events and shows complex with capacity for up to five thousand people. The house is always present on the circuits of the biggest tours that choose Belo Horizonte as one of their stops, being the stage for major national and international shows.
BeFly Minascentro, in turn, brings together possibilities ranging from entertainment to corporate agendas, making the experience center a setting for tours by renowned artists, theater plays, trade and tourism fairs, conventions and corporate events.
“Belo Horizonte is an extremely strategic market, we want to take advantage of this partnership to bring more entertainment, cultural and sporting activities and the main fairs and conferences to the people of Minas Gerais. We have already worked at major festivals and events, such as The Town and Formula 1 and we chose the Arena Hall to become BeFly Hall, and Minascentro to become BeFly Minascentro, because we want to bring the best of our experience in tourism and events to Belo Horizonte”, explains Marcelo Cohen, CEO of BeFly.
