Commercial with Rafa Marques is only broadcast to users of the basic plan of the streaming.
In an unprecedented agreement for the sports betting segment, the Win Beta Brazilian company with more than 11 years of experience in the online entertainment market, is the first brand in the betting market to exclusively run an advertising campaign for users of the largest betting platform streaming of the world.
The company’s CMO, Roberto Cezar, explains that the growing consumption of content via streaming made the company turn to this strategy together with Netflixwhich has a diverse and engaged audience.
“This approach not only reinforces the brand’s presence in the market, but also positions it in an innovative and relevant way in the current context of media consumption,” says Cezar.
The campaign stars Rafa Marques, former player and idol of Barcelona and the Mexican national football team. The 30-second commercial shows the emotion and adrenaline of the most popular and beloved sport in Brazil and the world.
The film is already on air and can be seen by users of Netflix’s basic plan, which, according to data from the fourth quarter of 2023 from JustWatch, is the leader in the index of market share of platforms streaming No brazil.
Watch the campaign below:
*Cover photo: Disclosure/Win Bet
Follow ADNews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
