Media plan includes broadcasting on pay TV, magazines, newspapers, radio, out-of-home and digital pieces
Unimed launched a national campaign with the concept “Where there is Unimed, there is a presence that transforms”, reinforcing the company’s positive impact on the daily lives of Brazilians and highlighting attributes such as a vocation for care, sustainability, presence in the community, security and trust.
“With this campaign, we want to show that, wherever there is a Unimed, there is a positive impact on people’s lives”, says Omar Abujamra Junior, president of Unimed Brasil.
The campaign features two films created by DPZ and produced by Jamute and Deiró Filmes, which bring narratives of overcoming, revealing the journeys, medical care and the presence of the assistance network in people’s lives, in addition to showing how the “Mude1Habito” movement promotes healthier practices while respecting each person’s rhythm.
“Unimed is present throughout Brazil with significant numbers of doctors, procedures and Brazilians served, whether through health or through the countless social, cultural and sporting projects that the brand offers. Hence “Where there is Unimed, there is a presence that transforms”, concept that guided the creation of a national campaign to present Unimed’s strength and, at the same time, move people with human stories inspired by real life”, explains Fabio Mozeli, VP of creation at DPZ.
The communication strategy is part of a broad program that includes updating the organizational identity and repositioning the brand to highlight the protagonism of the Unimed system in Brazil. The action is broadcast on pay TV, magazines, newspapers, radio, out-of-home and digital pieces.