Brand evolves slogan established 20 years ago to “Put your clothes on for the game because getting dirty is good”.
A Omoclothing care brand from Unileverannounced a major partnership with one of the greatest talents in world football, the Vini Jr. This union also establishes a new stage in the traditional slogan “Getting Dirty is Good”, launched 20 years ago to encourage children to explore the world without fear of getting dirty.
Now, Omo evolves the motto into the new and inspiring “Put your clothes on for the game because getting dirty is good”, diving into the sporting universe alongside one of the greatest idols of Brazilian football. The campaign also invites people to embrace life’s challenges with the same determination and determination that Vini Jr. demonstrates on the field, being a reminder that getting dirty is part of the learning and growth process, and that the stains we carry are marks of our achievements and our history.
The player was not chosen by chance, considering that, at 23 years old, he already has impressive achievements in the Real Madridincluding the title of the Champions League. His trajectory, marked by overcoming, resilience and determination, makes him the ideal embodiment of Omo’s new slogan.
“When I see my shirt stained after a tough match, I remember everything I’ve experienced to get here, and I realize how getting dirty is part of the process of achieving great achievements. I see this new moment in Omo as a representation of my own journey, because it is like this, playing one day after another, that we make our history and achieve our greatest victories”, says Vini Jr.
Check out the video below that the player posted in partnership with Omo on Instagram:
The partnership with the athlete goes beyond the advertising campaign. The Unilever brand plans to unveil other initiatives with athletes and new products over the coming months, further strengthening its presence in the sports world and continuing to promote sustainability and human development.
“This is a very important year for me, winning the Champions League has a huge meaning and reinforces that I am on the right path. My view of what I have experienced so far is one of pride and a lot of enthusiasm for what lies ahead, I am ready to embrace the next challenges, and I am sure that I will go even further, always challenging myself without fear of getting dirty”, concludes the young football talent.
With information from EXAME
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