ApexBrasil communicates, in a national campaign, the Exporta Mais Brasil 2024 program, which seeks to enhance the export sector by promoting connections between companies from different productive sectors in Brazil and international buyers, through business rounds. With the concept ‘You grow and Brazil grows together’, the action signed by the Nova agency, seeks to dialogue, through films and spots, with producers from small, medium and large companies, exploring the plurality of segments, products and services, such as crafts, fashion, agriculture, furniture industry, retail, among others.
The campaign was developed in two axes, the first is national in scope, with an institutional approach to the program and broadcast throughout the country on closed TV, radio, airports and digital media, starting on June 4th. The second, already on display, is focused on regional media from each round of the program.
“During its creation, the main challenge was being able to demonstrate the importance of the program for the Brazilian economy and the development of entrepreneurs and companies. At the same time, it was important that it was a motivational campaign that generated identification among professionals so that they could grow and achieve significant achievements”, comments Luiz Arthur Vasconcelos, editor at Nova.
In its first edition, the Exporta Mais Brasil program, which was launched in 2023, generated more than R$275 million in business when passing through 13 states in Brazil, totaling more than 350 supported Brazilian companies, 143 international buyers and 3.4 thousand business meetings. The second edition, which takes place in 2024, has 16 rounds planned for the year, considering the states where last year’s edition did not take place.
In 2024, Exporta Mais Brasil continues to support, prepare and qualify companies and entrepreneurs for the international market and facilitate contact with foreign buyers. ApexBrasil wants to expand and take its expertise further, to more businesses.
“We have the challenge of diversifying the origins and destinations of Brazilian exports, as well as expanding the access of micro and small companies to the export agenda. The campaign fits into this context. It is one of the most relevant solutions we have”, concludes ApexBrasil Marketing Coordinator, Sônia Filgueiras.
Check out the campaign film.
DATASHEET
Agency: NOVA
Client: APEXBRASIL
Campaign: EXPORTS MORE BRAZIL NATIONAL
VP of Creation: THOMAZ MUNSTER
Editor: LUIZ ARTHUR VASCONCELOS (TUTU)
Head of Art: YGOR MORATO
Art Direction: DIOGO SOUSA
Service: CRISTINA GUTEMBERG, ANA RANGEL AND LAURA KUSER
Media Director: ESTANLEY CUNHA
Media Strategy: POLYANA MACHADO, NAYARA ALVES, ÉRICA CASTRO, GUSTAVO LIMA, YURI GUIMARÃES, LAÍS SANTOS, TAINÁ RODRIGUES
Planning Director: LUCAS GARBULHA
Production Manager: TICIANA ROCHA
Graphic production: RAFAEL TOSCANO AND ANDREIZA OLIVEIRA
Digital production: JONATHAS GOMES AND KAROLINE COSTA
RTV: CAROLINA MARTINS, RAFAEL TOSCANO AND RAFAEL SOUSA
Video production company: FOCALIZE SERVICOS DE COMUNICACAO VISUAL EIRELI
Stage director: JOÃO MENINO
Director of photography: CARLOS EDUARDO
Art Director: CAROL MENDES
Customer Service Director: RAFA RABELO
Coord. Production: ELEOMAR ROGÉRIO
Executive Production: MARINA MARTTINS
Submission: ANDERSON SOUZA
Audio producer: ESTÚDIO AUDIO VISUAL EIRELI
Service: CRISTIANA CARVALHO
Production coordination: JOANA SAINT’ANNA
Music Producer: ESDRAS DOS ANJOS
Sound Design: JOÃO FIGUEIROA
Client Approval: SONIA FILGUEIRAS
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