The brand’s first global campaign features three films on open TV, out-of-home media, digital strategy and influencers
Gallo presented the new positioning through an advertising campaign with the narrative “Gallo, the flavor that unites us”, which shows how the brand’s olive oil enriches the flavor of dishes in moments of coexistence between families and friends.
“Over the years, the ritual of sitting at the table has been lost. However, we realized in our studies that the power of delicious food in bringing people together has not changed. Perhaps the meal no longer takes place at the living room table as we did it in the past, but what matters is the essence: people gathered around the flavor. In this context, our campaign seeks to inspire and engage people so as not to waste the power of a meal together. consumers”, explains Pedro Gonçalves, global marketing director at Gallo.
Created by Galeria.ag, the campaign features three films aired on open TV, out-of-home media, digital strategy and influencers. Communication will be extended to other countries, such as Portugal. The composition of all advertising pieces features Portuguese codes in the colors, soundtrack, environment and scenery to reinforce the origin of the brand.
“We are very excited about our first campaign for Gallo, especially as it is also the brand’s first global campaign. It is a great responsibility and, at the same time, a great opportunity to work with the campaign that will convey the values of this very important brand for different markets”, says Ana Coutinho, business head at Galeria.ag.
Gallo also presented the new identity, which includes changes to the logo and packaging design, bringing more sensoriality, sophistication and modernity. Furthermore, the company took advantage of the moment to celebrate the achievement of being the most awarded olive oil brand in the world, according to the EVOO World Ranking. “We are recognized by the greatest olive oil experts around the world and, at this time of launching our new institutional campaign, this achievement needs to be celebrated and shared with our consumers”, celebrates Pedro.