Versatile and captivating, Questioned emerges as an attractive partner in the business landscape phygital, powered by its business division and pioneering the concept of Brand Gamification. Explore how each question sparks meaningful conversations among millions of individuals and organizations around the world.
Audience concept and journey
Throughout the world of Asked Questions, daily routines are perfectly intertwined with the emotion of curiosity. Meet Laura, a professional who starts her day visiting her favorite coffee shop and discovers an interactive game in her espresso. This tempting spin offers an experience that allows you to participate in challenges to get discounts, combining your passion for Q&A with the rhythm of your day.
On his free day, Marcos turns a walk around the city with his mother into an exciting adventure. A chance encounter with a movie poster at a bus station turns into a video challenge, with a ping-pong of interactive questions related to the movie. The content gives them details about the plot, inspiring them to decide that going to the movies is a perfect activity for their day. Thanks to Marcos’s prowess with gamification, he gets a free ticket to invite his mother, thus achieving an immersive interaction with real-world content.
For student Sofia and her friends, Asked becomes the ideal companion on the university campus, offering the perfect break from their academic tasks. Pop music fans, your knowledge about your favorite band turns into points in an augmented reality quiz challenge on social media. Her friends and her virtual community of followers enthusiastically experience Sofia’s love for the group’s singer.
Even routine activities like shopping become exciting for Miguel. Interactive games on the box of his favorite cereal enhance his shopping experience by giving him rewards that add value to the products he buys.
Every time, every day, diving into Quizzes from a mobile device seamlessly integrates into the fabric of our busy lives. Whether heading to work, grabbing a coffee, planning a family movie day, sharing a meal with friends or waiting for an appointment, Asked goes beyond the screen. In collaboration with its partners, the game offers a wave of interactive and fun experiences for audiences of all types.
Millions of people from more than 180 countries integrate Questions into their daily lives and recognize its indispensable role in fostering connections through curiosity, thirst for knowledge, challenges and healthy competition. In terms of communication, Asked has proven to offer a significant way for content creators and brands to enrich their connection with their audience.
In collaboration with organizations around the world, Asked stands out as a versatile and captivating brand in several areas. From interactive global knowledge series on service streaming to board games, live television events, partnerships with humanitarian organizations and augmented reality challenges, these associations not only expand Questioned’s presence in various environments, but also highlight its adaptability to different platforms and its ability to engage diverse audiences.
Opportunity for brands to co-create content and gamification
- In-Game Sponsorship: Quizzes offers brands the opportunity to immerse themselves in an in-game experience, featuring sponsored quizzes, exclusive categories, daily quizzes in video format, and themed game modes. This strategic approach not only allows brands to reach new audiences, but also capitalizes on the sense of community that Asked offers.
- Interactive entertainment: On all platforms and technologies where Asked is present, the main feature is its interactive content. Asked partners leverage their ability to increase participation and create knowledge-rich experiences. Often, tournaments and challenges, whether online, offline or in hybrid formats, effectively bridge the gap between conventional formats and technology.
- The future of streaming: Likewise, Asked is helping to reinvent the way people interact with the content they watch, partnering with some of the biggest platforms in the world to offer a new way to participate, whether it’s watching series marathons, enjoying a film or documentary, tuning into a television quiz show or interacting with a video.
- Exclusive content collaborations: Some of the world’s most recognized entertainment franchises have partnered with Asked to create themed experiences. As an example of user-generated content, the FAQ trivia base grows and is constantly updated with current, local and interesting questions. This allows you to quickly generate high-quality content on any topic together with your partners.
- Towards new realities: Whether it’s a board game that adopts augmented reality, a cutting-edge social media filter or a pioneering space in the metaverse, Asked accompanies its partners in discovering these new opportunities that technology offers. Together, they are interactively connecting with people and improving their consumer experiences, projecting into emerging digital spaces and entertaining communities in various contexts.
- Competition and rewards in one world phygital: Fans of Asked aren’t the only ones who love a challenge. Any partner can organize one and connect with their followers through rewards. For example, a simple QR Code can start a welcome break in the day, and if it is accompanied by recognition, even better.
More and more partners are joining the more than 200 brands, content creators, companies and organizations in more than 16 countries that explore the captivating realm of knowledge with Asked, being represented by the pioneering business division of the Brand Gamification concept in Brazil, led by Country Manager Andressa Scasso. As part of its comprehensive offering, Etermax Brand Gamification also offers opportunities for experience in licensing and co-branding with intellectual properties of Etermax.
“We consolidated our presence in the Brazilian advertising market, bringing all of Etermax’s cutting-edge technology to the local market. With the DNA of industry developers gamerwe add or knowhow from our team of experts gamers in developing gamified experiences for brands. In an era of constant change and new challenges, brands are constantly competing for their audiences’ attention and gamification is the main key to creating powerful, innovative and high-engagement connections,” he says.
Andressa Scasso, Country Manager at Etermax Brand Gamification. (Photo: Disclosure)
The potential to generate valuable conversations and transform routines into extraordinary and memorable experiences through questions is exciting and infinite. To learn more about this universe of possibilities, Click here.
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