A Vivara, jewelry store with the greatest national presence, launched, on December 1st, special collections to celebrate the Natal.
“One of our missions is to fascinate our customers, offering the best possible experience when choosing the perfect gift. The Christmas campaign translates this; we present six collections that walk through different styles, precisely to please the most diverse audiences”, points out Marina Kaufman, marketing director of the jewelry store.
For the first time, the brand presents a diverse shooting, bringing the top model Gisele Bundchen, exploring the idyllic beaches of Costa Rica as the setting for the campaign.
With the creative direction of Giovanni Bianco, styling signed by Renata Correa and make/hair Henrique Martins, the campaign brings a fresh and laid-back air, but without losing the elegance of Vivara.
“One of the great inspirations for this campaign was the motto “Pura Vida”, which in Costa Rica says a lot about living life lightly and enjoying each moment as if it were unique”, comments Bianco.
Among the releases are the collections Icon, Estelar, Essence, Polychrome, Bold e Vivara . Each one with unique concepts and characteristics for different styles and occasions.
In Icona Color, the brand presents luxurious jewels that transmit the power of women’s power, for the first time in a colored version, with pink rhodolites combined with the romanticism of Vivara gold. Stellar arrives as an option for more classic women who opt for minimalist and timeless jewelry. They are earrings, rings, pendant and bracelet in textured yellow gold.
Essence brings champagne gold and Iolita, a blue colored gem, as protagonists, giving life to delicate and elegant necklaces, earrings, rings and bracelets. Already in Polychrome amuse and delight with rose and yellow gold jewelry with amethyst, citrine and diamond. A line that allows a mix&match to make the production unique and exclusive.
In Bold, the brand captures the essence of Vivara, combining the famous triangle and bringing the fluidity of round silhouettes to the shine of black sapphires.
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