Action includes partnerships with athletes from skateboarding, BMX cycling, basketball and break dancing
Bepantol Derma presented collectible cases for the brand’s lip regenerator with a sports theme.
The items are divided into four versions that, together, form a single art that portrays different types of sports with Brazilians competing. The designs were created by illustrator Léo Vargas, known for producing animated, textured illustrations in a colorful and vibrant palette.
“We wanted to bring something that encourages the daily use and care of the lips, especially for generation Z, who exercise the most. So, we thought of something more attractive, which would bring together the collectible items that tend to become a rage among consumers, especially at sporting events, and the consumption of Bepantol Derma Lip Regenerator”, explains Cristina Hegg, marketing director and LATAM leader for Bepantol Derma.
To talk to the young audience and communicate the special case, the brand brought together Gabriel Fortunato, Gustavo Bala Loka, Vanessa Sassa and Mayara Collins. Athletes from skateboarding, BMX cycling, basketball and break dancing will provide content about the product and collectible, to expand the action’s messages.
