Expected to receive more than 100 thousand people, the event will feature the presence of Nintendo, SEGA, Warner Bros. Games, Ubisoft, Roblox and more
The city of São Paulo will be the stage for the first edition of Gamescom Latam, an event that will bring together the gaming universe at São Paulo Expo from June 26th to 30th. In an area of 25 thousand m², the public will come across more than 100 brands and stands of around 80 of them.
Participants include companies such as Nintendo, SEGA, Warner Bros. Games, Ubisoft, Roblox, Claro games and others that will promote a series of experiences for those in space.
According to Gustavo Steinberg, CEO of Gamescom Latam, the event was born from the union between two already traditional events, gamescom and the BIG Festival and is expected to receive more than 100 thousand people.
“It seemed like an obvious idea to me because the two events have similar DNA, which is the union of B2C and B2B, that is, they are events that focus on the creation and gaming industry. Even in areas aimed at the end public, the objective is to bring the best of the industry. The idea was to further grow the region’s relevance and create an industry here,” he explained.
With an expected business generation of more than US$150 million, three days of the event will have a greater focus on B2B, with more corporate lectures.
Gamescom Latam’s programming will discuss various topics such as technology, entertainment, game development, game publishing, accessibility and diversity in games, use of AI in the construction of games, games and will feature names such as David Alpert, producer of The Walking Dead and CEO of Skybound Entertainment, Chance Glasco, creator of Call of Duty, Pawel Sasko, Associate Game Director at CD PROJEKT RED, Mike Foster, Senior Globe Account Manager at Sony and Tim Morten, CEO of Frost Giant.
Throughout the days, Steinberg pointed out that the public will be able to test more than 400 games, see more than 50 launches, watch e-Sports championships, participate in meet&greets with influencers and watch more than 250 hours of content. In addition, the event will also feature a board games area and a cosplay area.
Gamescom Latam is sponsored by Banco do Brasil, Sabesp and TNT, in addition to being encouraged by the Rouanet Law. The promotion is being carried out by the teams at Omelete Company, gamescom, game and Koelnmesse.
