Agency supports the new positioning of the network’s marketing area
The Fama Media agency closed the first quarter of work with the new Bristol Hotéis & Resorts account and announced that positive results have already been achieved for the brand, such as an increase in bookings via the website.
The agency was hired to develop advertising campaigns, renew the digital strategy, support the brand in the main sales channels and develop internal communication. All these initiatives are part of a series of investments by the hotel chain in communication.
With 30 years of history and 20 hotels spread across nine Brazilian states, the Bristol Hotéis & Resorts chain aims to grow 30% in the next two years. The hotel chain is responsible for simultaneously managing two marketing strategies, the Bristol Hotéis & Resorts brand and individual actions for each company hotel, which need to be in synergy.
“I have a very strong connection with the hotel sector where I worked for almost 15 years as a marketing executive. The combination of my experience and the knowledge of my partner Alex Santos, who brings insights from other markets, has made all the difference to our hotel clients. We are grateful to the Bristol Hotéis & Resorts chain for their trust in our work”, says Fabio Mazini, partner at Fama Media.
