‘Desafios Too Much’ is the brand’s first action aimed at buying and selling
‘Too Many Challenges’, QuintoAndar’s new campaign, highlights that, despite life’s everyday challenges, buying a property can be done easily and safely with QuintoAndar.
The campaign will feature two films that portray a common challenge in everyday life, such as the relationship between fathers and mothers with their teenage children or with their boss at work, for example.
In the midst of these situations, the brand comes as a moment of relief, where QuintoAndar is the facilitator and reminds customers that, when it comes to buying a home, the process can be smooth and safe from beginning to end.
This narrative also highlights the company’s attributes of offering complete analysis of documentation, providing greater security for the buyer’s decision and support from experts throughout the journey of purchasing a property.
In addition to open TV, the films will be adapted for digital channels and will feature on the brand’s social networks. The campaign, produced in-house, will also be broadcast in OOHs strategically located in the Metropolitan Region of São Paulo, in Campinas and in Belo Horizonte.
