This is the ideal period for brands to carry out actions with content creators, according to Influency.me
Brands found the June and July festivals to be the ideal opportunity to work with influencers. According to a survey carried out by Influency.me, the number of campaigns with influencers in this period grew by 43% in 2023.
“The food segment can have a great advantage, in addition to the beverage, decoration and party sector, clothing and accessories, as plaid shirts, straw hats and boots are used in the period. The tourism sector is also highlighted, because the Northeast has popular festivals that attract people from all over the country. The North and South regions are also tourist attractions during this period”, explains Rodrigo Azevedo, CEO of Influency.me.
Different actions can be carried out with influencers, according to the company, such as “get ready with me”, in which clothing and accessories companies can partner with influencers to use the brand’s products, preparation of typical foods with gastronomy influencers, sponsorship of decoration for influencer parties, in addition to making product selections with personalized packaging for the period.
“It is a market trend to develop actions with influencers on commemorative dates. It is important that brands have an annual planning calendar for special dates and align their actions in advance. Other commemorative dates, such as Father’s Day, increased by 76% in the number of campaigns with influencers created in 2023 compared to the previous year”, concludes Azevedo.
