We arrived at the end of February. The shortest month of the year didn’t need more time to bring several campaigns that deserve to be highlighted. To remember some that were launched in the last few days, we separated the 5 best ones from the end of the month, with actions from brands ranging from Uber to Burger King.
Check out the best campaigns from the end of February:
Burger King and the Conservatives
Burger King decided to innovate with one of its most unusual campaigns. The fast food chain made a special commercial where customers are asked about what they want or not in their snacks. Among the “ingredients” are several names of preservatives and chemicals that most consumers are not even aware of.
The film, created by DAVID, raises a positive and important debate about the fast-food sector, which carries the history and taboo of using such ingredients, so that their products last longer, have more color or a more characteristic aroma. However, these inputs are no longer necessary as a result of a transformation in its chain, which is focused on offering customers, increasingly, foods free of dyes, preservatives and artificial flavorings.
Ivete Sangalo as the new ambassador of Clinique Brasil
Clinique Brasil had already made a successful campaign with its new line of moisturizers. Now, the brand turns its eyes to the Brazilian public again and elects a new representative: Ivete Sangalo. The singer and presenter have already started to show their faces in the brand’s new action to promote the anti-aging kit under the motto “Of course it’s Clinique”.
Did you feel like it? give a hut
The commercial starring comedian and presenter Paulo Vieira marks a new era of advertising, where everyone has a space. Developed by DPZ&T, the agency debuts with the pizzeria chain, as well as the new brand ambassador, full of good humor and high spirits in the video.
Maximizing Carnival with Trident Max
This Carnival, Trident prepared a special campaign dedicated to those who want to enjoy the revelry. After the success of the action to promote Trident Max at the end of 2021, coach Maximus M. Maxwell returned to bring the public tips on how to really enjoy the holiday, and of course, always chewing Trident gum.
In all the movie tips, the character Max points out that chewing Trident Max is largely responsible for #maximizing the wonders of the season. The idea is to reinforce Trident’s positioning, showing how chewing gum, in the Max version with double attributes, can inspire more positive attitudes and promote even more enjoyment, unlocking confidence and more authentic attitudes.
O Boticário launches Floratta My Blue with the Bridgertons
In a campaign to re-signify love, Boticário teamed up with Netflix to bring Bridgertons, the successful series of the streaming service, at the launch of its new fragrance: Floratta My Blue. With costumes brought directly from Spain, the 30-second video features a series of easter eggs for fans of the series.
The post Top Publi: Check out the best campaigns of the week appeared first on DNEWS.
