The brand will take customers to the space that will be attended by cunhã-poranga Isabelle Nogueira
Boticário prepared an exclusive box with the presence of cunhã-poranga Isabelle Nogueira (Garantido) at the Parintins Festival, which will take place between the 28th and 30th of June, in Amazonas, with the aim of being a space with experiences to enhance culture amazonense.
Created by the SoWhat agency, the action will take “botilovers” to live the experience at the largest open-air folk festival in the world. Those chosen will get to know cunhã-poranga in the brand’s exclusive box at the bumbódromo.
The movement begins with cunhã-poranga telling her followers some interesting facts about her performances and important moments. Afterwards, a team of brand influencers will expand the movement with content about the festival, in addition to showing the presence of Boticário in Parintins. On the 30th, the meeting between Isabelle and the chosen clients will take place.
“O Boticário has been present at this, which is one of the most beautiful and rooted in Brazilian culture, since 2018. As a brand that talks about love and beauty, we couldn’t help but sign as the official beauty brand of the festival. As well as the tradition of Parintins and its oxen, we prepared a lot to offer guests and event participants an even more memorable experience this year, taking fans of the brand to experience this great party for the first time. In addition, we will have a space for product experimentation, services and gifts throughout the festival in the city”, explains Jacqueline Tobaru, Boticário’s regional marketing director.
