New vertical represents a milestone in the company’s consolidation among the major DOOH players in Brazil
b.drops announced its arrival in the world of gyms, after operating mainly in the beauty and well-being segment, being present in beauty salons and barbershops.
With specialization in the creation and delivery of content entirely focused on the environments in which it operates, b.drops is preparing the launch of the health channel, an unprecedented indoor channel model, debuting in Smart Fit’s Brazilian units. The agreement with the chain involves the implementation, by the end of October, of five thousand screens in 496 brand-owned units in more than 70 Brazilian cities.
“We are attracting franchises and other gym chains and by the end of the year we plan to reach 10 thousand screens installed in all capitals of Brazil”, says Rogério Gabriel Comprido (Gabi), chief revenue officer da b.drops.
According to the company, the gym vertical will be a milestone in the company’s consolidation among the major DOOH players in Brazil, since only the contract already signed with Smart Fit will represent a jump of more than three times in the number of screens installed and five times the number of impacts.
