Operator will concentrate marketing budget between Suno, Galeria and Africa Creative
In a statement released this Wednesday (26), Vivo confirmed the end of the partnership with VML, which began 21 years ago, when the agency was still called Y&R.
According to the statement, starting in the second half of this year, the operator will consolidate its marketing budgets in three of the agencies it works with: Africa Creative, Galeria and Suno United Creators.
Suno, in fact, was the last of the agencies to enter this hall. The company, which has Guga Ketzer and César Toledo among its partners, controls investment in brand media, commercial evaluations, competition analysis, development of guidelines and market studies.
“We are very grateful for the role that VML, since Y&R, has played in building the brand, acting in a very strategic way to strengthen Vivo over all these years”, said Marina Daineze, brand and communications director at Vivo.
