Campaign airs across OOH media, including subway panels, stations and carriage
BBB, A Fazenda, elections and even the Globo classic Você Decide are evoked to play and encourage the public to vote for the biggest beach gastronomy award in Brazil, promoted by Orla Rio and Record Rio.
Sabores da Orla awards beach cuisine in six categories: main and traditional dishes – voted on by a jury of experts – and four more categories with popular vote: starters, sandwiches, snacks and desserts.
The campaign will air on OOH media, including subway panels, stations and wagons, commercial buildings, newsstands, tembici, Terminal Gentileza, mub in VLT stations and at Galeão.TV airport and social networks and make references to other votes , like BBB – “Instead of voting for those who leave the house, you leave the house to vote.” Or “Instead of voting at the farm, you vote at the beach.”
And even an “easter egg” title that makes fun of Você Decide, which has Gustavo Bastos, CEO and CCO of the agency, as one of its creators, along with José Guilherme Vereza, João Bosco Franco and José Bonifácio de Oliveira Sobrinho, the Boni.
The campaign will air from the first of July on all Eletromidia digital platforms and on Orla Rio’s social networks. The award will also have coverage and media from Record Rio.
