Heineken 0.0 will feature an inaugural race in partnership with On and other sporting activities
Heineken 0.0 developed an experience at Parque Villa-Lobos, in São Paulo, focused on socialization, sport and entertainment. The inauguration of Heineken 0.0 Station will take place on Saturday (29), with the special “Heineken 0.0 Run”, in partnership with On.
The structure will have exclusive experiences such as the Custom Station, an area where Brazilian artist and designer Renato Gave will personalize gifts for runners. The space, with limited spaces, will allow participants to choose to personalize various items.
In addition, the brand brings Heineken 0.0 VR BIKE, an experience that combines cycling with virtual reality (VR) glasses technology. Participants will be able to pedal a stationary bike while using VR glasses to travel an exciting virtual route that transcends the boundaries of the park.
The brand seeks to facilitate moments of socialization and expand consumption options through a more conscious and healthy lifestyle, together with a high quality product, bringing the unmistakable flavor of traditional Heineken.
To maintain this connection with the public and continue to add to these opportunities through experiences and promote entertainment and socialization beyond sport, during the next two months, Heineken Station 0.0 will remain active on Saturdays and Sundays with exclusive experiences.