From journalist Leonardo Araujo, the agency was born with the proposal to tell stories aligned with the values of each business
Leonardo Araujo launched C4V3 on the market, an agency created to be a bridge between communication companies and press vehicles. C4V3 wants to tell genuine stories aligned with the values of each business.
According to Leonardo Araujo, C4V3 is committed to opening paths in the press for businesses that deserve to be heard, but that until now have not found space in major media outlets.
With experience in the corporate communications sector, Leonardo Araujo brings with him a long track record. Previously Director of Corporate Communications at Publicis Groupe, he led teams responsible for advertising for clients such as Honda, Bradesco, Nestlé, Heineken and Disney.
He also worked at the Giusti and Image 360 agencies, in addition to holding leadership positions in advertising trade vehicles where he covered important festivals in the market, such as Cannes Lions and El Ojo.
