At a time of growth and consolidation in the market, the producer acts collaboratively until the final execution of the projects
At a time of growth and consolidation in the market, the producer Mol has served a wide range of clients, including award-winning agencies and brands, such as Mercado Livre, Nubank, Burger King and Red Bull. This year, the company followed the trend of previous years by expanding its international contact network, with recordings in France, the United States, Mexico, Colombia and Uruguay, as well as several cities in Brazil. “Our own studio has been fundamental in optimizing productions for social networks, and delivering high-quality content more efficiently”, says Galileo Giglio, partner and creative director at Mol.
The production company has invested in a creative partnership model with agencies and advertisers, working collaboratively, from the development of ideas to the final execution of projects. “We invest in long-lasting relationships, as this allows for a greater experience and engagement with the target audience and the brand’s style, resulting in results that are more aligned with advertisers’ communication,” explains Giglio. For this movement, the production company’s ability to adapt was essential to offer customized and innovative solutions that meet the specific needs of each client.
As a result of this creative partnership, the Wise Visa campaign with player Debinha and the action with Mercado Livre, with the agency GUT São Paulo, are good examples. “Our first work with Wise was at the beginning of 2022, and two years later we are doing this new campaign with a greater reach”, explains Galileo.
With Mercado Livre and the Gut agency, the production company created a history of actions related to football, Flamengo and Libertadores, many of which were produced in Rio de Janeiro.
Read the full article in the June 24th edition of propmark
