Passage, collection, memory and change are the perceptions that Colletivo, a Brazilian communication and design studio, wants to provoke with its new campaign ‘What is the time collective?’, which has just been launched together with its new brand, as part of the office’s 20th anniversary celebration. With its own initial investment of R$700.00 in 2023, it recorded revenue of R$12 million, focusing on creating and delivering projects different from the traditional market, for brands such as Gold&Ko, Colorado, Original and Torra, as well as Nike, Pepsi , Netflix, Spotify, Nespresso, Jaguar, Twitter and HStern.
The office was born from the union of four design students: Vanessa Queiroz, Fábio Couto, David Bergamasco and Marcelo Roncatti. After 20 years of history, the organization presents a new positioning, manifesto and company website, which reaffirm the vision of design as a collective tool for acting and transforming the world, as well as reinforcing central elements in its DNA, such as dialogue, multiplicity , experimentation and flexibility. Throughout 2024, several actions such as videos, interventions, products, events and lectures will be carried out as part of the celebration.
“20 years ago, when Colletivo was born, not everything was wild in Brazilian design, but there were still few paths and most were confused with the already well-defined paths of advertising and art. Since then, we have been clearing this ground, developing creative and efficient solutions for clients of all sizes, from established brands to startups, including international and national ones and, at the same time, contributing to the improvement of the national market, educating it to respect for the power of design“, says Vanessa Queiroz, founding partner of Colletivo.
Currently, the work, which is characterized as versatile, multidisciplinary and produced in a network, focuses on the creation of different types of products and services, research, branding, identity systems, websites, applications, UX, books and digital packaging projects or graphics. In recognition, the studio has won awards such as the Silver Lion at the Cannes Festival, gold, silver and bronze medals at the Latin American Design Awards 2021, Grand Prix and BDA 2020 and 2021.
“Over the years, our differentiated approach has placed design at the center of our creativity. This is reflected not only in our projects, but also in our lectures and partnerships with sector entities. For us, design is not just the end result, but the essence of our constant creative evolution. It is the driving force behind the launch of our new brand, reaffirming our incessant search for originality and relevance in the Brazilian market”, concludes Fábio Couto, founding partner of Colletivo.
Follow Adnews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
