The company will be responsible for the development, creation and implementation of Cinemark’s new positioning in Brazil
Cinemark has chosen MGNT as the lead agency for branding, strategy and communication. MGNT will be responsible for developing, creating and implementing Cinemark’s new positioning in Brazil.
The new positioning chosen was presented during the Cinemark advertising account competition process and will serve as the basis for all future communication and marketing strategies of the company in the region.
“As the country’s leading exhibition network, we seek to be increasingly aligned with our audience, through the purpose of innovation and the creation of unique connections and experiences. MGNT also has these pillars as its main assets. Therefore, we are confident that our partnership will yield great results and remarkable campaigns”, said Vinicius Porto, Cinemark’s marketing director.
