After registering rapid growth in recent years, One More, the first carbonated and balancing beverage in Brazil, announces a new investment to boost its expansion, in addition to the arrival of Sabrina Sato as partner and official ambassador of the startup. One More has been doubling its revenue in the last three years, and projects to end this year with a growth of three to four times compared to 2021.
With no added sugar, One More combines vitamins and minerals that, together, give you more mood and well-being, but without causing the traditional agitation of energy drinks. The drink also has the differential of being a pioneer in a carbonated drink to have choline, a vitamin of the B complex that helps in concentration, protection of the liver and increase of energy. Added to this is the fact that each can has less than 10 calories and has no contraindication, and can be consumed by children, pregnant women, diabetics and the elderly. It is not by chance that its benefits are evident in the packaging on the shelves and help to explain part of the company’s growth so far.
“We founded One More to transform the carbonated beverage segment in Brazil and, therefore, we created a beverage category, Balance Drink. Today, One More is present in practically every Brazilian routine – work, sport and leisure. The partnership with Sabrina, together with the new contribution of resources, will put us on another level of company and performance. The years 2022 and 2023 will be transformative for One More”, says Arthur Guimil, co-founder and CEO at One More.
Present in more than 2 thousand points of sale in Brazil, predominantly in the states of São Paulo, Ceará and, more recently, in Maranhão, the company plans to use the resources of the new round of funding, of R$ 2.5 million, to hiring, investments in marketing, development of a second flavor and an aggressive project for national expansion, in addition to the expansion of the subscription club and its own ecommerce.
“In 2022, we plan to land in another 10 states such as Minas Gerais, Rio de Janeiro, Santa Catarina, Paraná and Bahia, at points of sale such as markets, wholesalers, emporiums, pharmacies, nightclubs and gyms”, explains Victor Guimil, co-founder and COO at One More.
“In addition to partnerships with large retail chains, such as Lojas Americanas, Pão de Açúcar, Sams Club, Drogasil and Droga Raia, and the consolidation of One More’s online subscription plan, we are looking for great distribution partners to reach consumers throughout Brazil. , complements Felipe Paz, co-founder and Head of Commercial at One More.
The new partnership with presenter, entrepreneur and now brand ambassador and advisory advisor, Sabrina Sato, is a great accelerator for the brand’s future plans. With a base of 54 million followers on all its digital platforms, Sabrina became a partner in the startup and is a key part of the strategy to boost brand awareness. Her participation in the company goes beyond media exposure. She will act directly in the foodtech business and, together with Sato Rahal [empresa com seus irmãos, Karina e Karin Sato Rahal]bring connections with other brands, attracting other influencers and enhancing the opening of new sales channels.
“I am excited about the partnership and I believe that I have a lot to add to One More, which is perfect for people who, like me, combine physical activities, professional commitments, in addition to daily family life, helping me to keep myself available, without give up my healthy routine. In my business, I always choose sectors that, in addition to the growth potential, have to do with my lifestyle”, says Sabrina Sato.
With an innovative proposal, foodtech has so far attracted more than R$6 million from angel and institutional investors, such as Bauducco’s Family Office. Among the angel investors, One More has Tiago Ritter (founder of W3Haus), Felipe Zaghen and Eduardo Mansi (both founding partners of DUO Oficina de Negócios), Ariovaldo Gondim (founding partner of Fragon Distribuidora), Rodrigo Almeida (partner of Barral M Jorge & Associates) and Firmino Freitas and Carlos Barros (founding partners of Darwin Seguros), in addition to other investors.
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