The edition shows details about 13 campaigns from the perspective of renowned marketing managers
Macfor developed the Marketing Collection 2024 to reveal behind the scenes of history-making marketing campaigns and show the vision of the experienced professionals behind these ideas.
The edition shows the details that led 13 campaigns to stand out on the national marketing scene, with some involving important brands in the Brazilian market, such as Bauducco, from the perspective of renowned marketing managers, including CMOs.
“We were very careful in looking for campaigns that presented intelligent solutions to the company’s pain. We also paid attention to cases in which it was possible to present metrics to show the impact of the campaign,” says Fabrício Macias, co-CEO and founder of Macfor.
To select the 13 cases that make up the Marketing Collection 2024, the Macfor team took into account the level of brand recognition on a national scale and, in some cases, internationally, positioning and alignment with Macfor’s values, level of creativity and data that proves the impact of the campaign.
(Credit: Photo by Scott Graham on Unsplash)
