A NBA House ended last Sunday (24), with numbers that prove the success of the 2024 edition. This year, it was even in a much larger space, located in Parque Villa-Lobos, in São Paulo (SP). Fans followed the five games of the league finals that crowned the Boston Celtics champion against the Dallas Mavericks.
In total, approximately 45 thousand people visited the NBA House in 2024. Around 2 thousand children from schools and social projects participated in the event at the invitation of the American League.
In the digital sphere, the NBA produced more than 50 hours of content, which included live broadcasts of the finals in the NBA House studio, content produced in the United States, among other highlights, which totaled more than 19 million views on the different platforms available.
The public who attended the venue participated in several activations from the league’s commercial partners, such as Budweiser, Gatorade, Hellmann’s, Popeyes, Ruffles, Sadia, Sustagen Kids, XP and ESPN. The outdoor court was one of the new features and was a hit with the public, as was the Larry O’Brien trophy, Replay Center, 3-Point Challenge, among other attractions.
The public also followed the NBA House Talks, a panel of conversations about sport, fashion and entertainment that welcomed participants such as the players from the 1994 world champion Brazilian team, Fred Bruno, Fernando Medeiros, Aline Pellegrino, among other highlights.
“NBA House is an event designed to provide the best experience for fans. Whether on game nights, when the space becomes an arena with thousands of people cheering for their team, or on Fan Day when the public has the opportunity to experience what the NBA has to offer up close. We will grow in 2024 and will be able to maintain the quality of our activations while providing greater comfort for the public,” concludes Rodrigo Vicentini, Head of the NBA in Brazil.
*With information from MKT Esportivo/ Cover photo: Disclosure.
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