iD\TBWA, Bullet and C-Level movement at P&G also happened this week
The arrival of Erick Bretas to the State was the main movement of a relatively timid week in relation to hiring. Former director of Globo, Bretas took over as CEO of S/AO Estado de S. Paulo.
With this, Francisco de Mesquita Neto leaves his position as CEO of Grupo Estado and will be the new president of the Board of Directors, which will be formed by Roberto Mesquita, Manoel Lemos, Marcelo Pereira Malta de Araújo, Marco Bologna and Tito da Silva Neto .
Erick Bretas has over 27 years of experience in both content creation and production and digital business management. Before joining Estadão, Bretas was director of digital products and paid channels at Globo, a position he held until February of this year, when he left Globo.
No IAB Brazilthe news of the week was the departure of Cristiane Camargo of the CEO position, which will take place at the end of the third quarter. Subsequently, the executive will join the institution’s board.
Cristiane Camargo communicated her decision to the IAB Brasil board of directors and committed to remaining in the position to ensure the progress of scheduled events and also to help with the transition process. The new name will have to be approved by the institution’s board of directors.
“After 11 years leading IAB Brazil, I feel that my cycle has come to an end. During this period, we managed to place IAB at the center of discussions on the regulation and evolution of digital advertising in Brazil,” said Cris.
A iD\TBWA hired Flávio Leite as head of performance. With over 25 years of experience in the media and e-commerce sector, the professional has arrived to reinforce the agency’s operations.
In his new role, Flávio Leite will be dedicated to Claro’s customer service. The new head will centralize the performance vision of all customer fronts under the same leadership and reinforce the media structure, led by Thiago Fernandesexecutive director of channels and audiences.
With a degree in Computer Science from Mackenzie and a postgraduate degree in Digital Marketing from FGV, Leite began his career in digital in 1999. Throughout his career, he has accumulated vast experience in Performance Media and e-commerce, having worked in several areas of the market.
Me and Bullet made changes to its events team. Renata Freire took on the role of production director. Pablo Reato He was also promoted, assuming the role of production manager, and is now responsible for managing production operations, ensuring the quality and efficiency of events.
These promotions come on top of a recent shakeup in Bullet’s leadership team, where Jonas Strong took over as business director, heading the events area, working alongside Anderson Santoscreative director. Jonas’ challenge is to leverage the events division, seeking opportunities and strengthening strategic partnerships with clients.
Movements at P&G
P&G Brasil promoted Maria Belen Silvestris, current CMO of P&G Brasil, to vice-presidency of Clothing Care (Fabric Care) in Mexico. Marcos Bauer, promoted to VP in Brazil, will assume the responsibilities of CMO, Analytics & Insights and Sales Intelligence.
Caio Cavallari, who will lead the Downy and Ariel brands in Brazil, has been promoted to senior marketing director. Finally, Roberta Quaresma, currently the design marketing director for Garment Care in Brazil, will lead the Oral-B brand, promoted to senior marketing director.
HubSpot: new director
Alejandro Rico arrived at the platform HubSpot to be the new commercial director for its Brazilian operation. With the arrival of the new executive, HubSpot wants to expand and strengthen the company’s operations in the region.
Graduated in Computer Engineering from Pontificia Universidad Javeriana (Bogotá, Colombia), Alejandro has professional experience, including almost a decade at Google and more than five years at IBM.
He also holds influential positions at the Colombian Chamber of Electronic Commerce and the Interactive Advertising Bureau (IAB), further demonstrating his experience and leadership in the industry.
