Partnership renewal highlights new ambassadors and strengthens commitment to Generation Z.
A Samsung Brazil has reinforced its commitment to the gaming community and announced a new marketing campaign for the Odyssey line of gaming monitors. The brand took the opportunity to renew its partnership with the leading organization in eSports and content for generation Z, LOUD.
Developed by DRUID, the campaign “Get in the Game – The Fastest Path to GG” highlights the features of Odyssey monitors, such as the new OLED G6 and OLED G8 models. With a 0.03ms response time (GtG), OLED image quality, high refresh rate and Samsung OLED Safeguard+ system to prevent burn-in, the campaign includes advertising, content with influencers and participation in events.
Thiago Cesar Silva, Marketing Director of the Consumer Electronics division at Samsung Brazil, comments: “We are very excited to launch this campaign, which reflects our dedication to providing the best possible gaming experience to our consumers. The new Odyssey monitors are the synthesis of innovation and performance, bringing gamers the technology they need to win.”
To capitalize on this gaming wave, Samsung has renewed its partnership with LOUD, which, since June 2023, has been bringing the brand closer to the gaming community through influencers and teams present at competitions and events. New ambassadors, such as Renato Vicente, Eduardo “Coreano” Martins and Gabriel “Bak” Lessa, will be introduced to highlight the features of the Odyssey line of monitors.
“The renewal of our partnership with Samsung is an important milestone for LOUD. Together, we have created unique experiences for the gaming community and promoted products that make a difference in gameplay”, commented LOUD CEO, Bruno “PH” Bittencourt.
Since the beginning of the partnership, Samsung and LOUD have worked together to engage the gaming community and promote products from its gaming line. LOUD athletes and influencers actively participate in events, championships and produce online content, expanding the reach of both brands.
*With information from Samsung Newsroom Brasil
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