Film is part of the corporate campaign “United for the world we want”
Coca-Cola presented a corporate campaign with the concept “United for the world we want”, signed by the Edelman agency, which features the film Coca-Cola Parintins created especially for the festival and created by the BananaBr agency.
The concept of the new corporate campaign is an invitation for people to join the company with the aim of creating a more sustainable future.
“Only through collective action, in partnership with allied organizations, with the community, with our customers, with governments, can we become a better company, doing business the right way and collaborating for ‘the world we want’. In this campaign, we celebrate how this collective union creates a wave of powerful and positive impact”, says Thais Moraes, communications director for Brazil and the Southern Cone at The Coca-Cola Company.
Official sponsor of the Parintins Festival for 28 years, the company chose the event for the pre-launch of the campaign in Brazil, thus highlighting the partnership with the local community.
With a visual identity that combines the blue of Caprichoso and the red of Garantido, the campaign uses icons that exalt the culture of the two bulls. In the center, the iconic silhouette of the Coca-Cola bottle symbolizes the unprecedented union of the adversaries in favor of sustainability. Two leading voices from the region, Mara Lima, an Amazonian interpreter and singer of the Caprichoso bull, and Adanilson Lopes, a musician from Parintins and a Garantido fan, narrate the film. They participate in a friendly duel, using typical slang to defend their bulls, adding lightness and humor to the piece.
The film will be broadcast on the channels of the A Crítica group, which officially broadcasts the Parintins Festival in the country.
