Strategy transforms panels and billboards into dealership points
Toot, a new operation focused on multi-brand car subscriptions from Mobilize, presented the launch campaign that transforms panels and billboards into dealership points, allowing the public to carry out the entire process of contracting the service through QR Codes.
Created by SoWhat, the strategy aims to reinforce freedom and multiple possibilities through the concept “Toot has arrived. Your car by subscription. Your freedom by choice”. The strategy has parts that connect customers to the brand’s sales team, turning each media space into a direct conversion channel, with personalized messages.
“In addition to the campaign, we developed the entire branding project, with the name “Toot” combining “To”, which means “direction” or “objective” in English, and “tout”, which means “all”, in French. The idea is to show that, no matter the direction or routine, the service is simple, accessible and flexible”, explains Bruno Lunardon, partner and CEO of SoWhat.
The communication actions also include exclusive coupons for new customers, which will be presented by a special team of influencers.
“Our communication objective is to make it clear to consumers that Toot’s subscription service can be part of their stories, from anywhere. We are confident that all these communication fronts will be essential to boost the business”, says Paulo Neto, marketing manager at Toot.
