With different initiatives, the brand also has a manifesto video
Assaí Atacadista, sponsor of the Parintins Festival, announced actions for the period. The first is a partnership with Azul Linhas Aéreas and Maná Produções that will distribute more than six thousand kits related to the festival to passengers on more than 40 flights, departing from Manaus to Parintins, Belém, Viracopos and Recife.
The company also customized two bars with the predominant colors of the two bulls (Bar do Lourinho – Caprichoso and Perruché Bar – Garantido) and also has the brand displayed on 50 tricycles that will be circulating throughout the city of Parintins. All of the wholesaler’s stores in Manaus also have special communication geared towards the festival, including point-of-sale materials and actions for interacting with customers.
During the festival, Assaí will continue with brand activation, encouraging cultural tourism. More than 300 street vendors will be uniformed with the wholesaler’s logo. Company flags will be distributed to visitors at the bumbódromo, in the colors of the fans.
“This is proof that Assaí is committed to working hand in hand with the cultural history of the regions in which it operates. We are committed to always delivering the best experiences to our customers and we could not be left out of this event that, above all, pays homage to the State of Amazonas”, says Valdir Paparazo, Assaí’s sponsorship and sports marketing coordinator.
The brand also released a video manifesto about the action.
